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Our Vision
To position ourselves as the airline of choice in the region offering customers a safe and comfortable flying experience at excellent value for money.



To provide a safe and reliable service to our valued customers, delivered with a sense of professionalism, warmth and friendliness. We will achieve this by operating our flights on time and by offering personalized services on the ground and in the air.


Our Business Model

Our Business Model is based on a hybrid concept and we operate as a Premium Value Carrier, which has been customized as per market dynamics in the GCC, Levant, Africa and the Indian Sub Continent region. We now offer business & economy class semi service on our route network.
We have based our service concept to be a dynamic, friendly and affordable commercial carrier. We do not compromise on safety and quality and will maintain high standards at all times, in doing so, we will listen and understand our customer’s needs and make changes on the go to achieve excellence in what we do. Value addition for our customers will always be our utmost priority. Our slogan says it all...  

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