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3 February 2013

Muharraq, Bahrain

Bahrain Air on Major Training Drive – Aiming to Boost Bahrain Tourism


Bahrain Air, the private national carrier of the Kingdom of Bahrain recently conducted a training course for its frontline staff.


Staff members from the Sales department from all Bahrain Air stations were invited to Bahrain to attend, aiming to enhance their awareness of Bahrain and what Bahrain has to offer to the MICE (Meeting, Incentives, Conferences and Exhibitions) segment.


“The course outlined many aspects crucial to Sales and Marketing, especially in this competitive environment. By mixing theory and practical work, the attendants found the course exciting, interactive and informative.” said Mr. Naeem Mahamoor, Marketing manager of Bahrain Air.


Participants experienced what Bahrain as a destination has to offer to different ethnic populations around its network and had the chance to spend three days in Bahrain to enjoy its rich hospitality.


“Familiarization of the country will inspire the participants to promote Bahrain as one of the finest tourist locations in the GCC region. We have collaborated with the Bahrain Airport Authorities to jointly promote the Bahrain International Airport as an ideal facility for its customers in the Eastern Province of Saudi Arabia.” concluded Mr. Mahamoor


The next training session will be taking place during early March in Bahrain and many road shows are planned for 2013.


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